Stellantis wants you to know that, even in a premium electric version, a Jeep is still a Jeep. In other words, as the title of the marketing campaign for Jeep’s first all-electric model says: “beautiful things can still get dirty.”
The Jeep Wagoneer S EV is slated to arrive at dealerships in January 2025 but parent-company Stellantis aims to launch its marketing campaign on TV during Netflix’s Christmas Day NFL games.