Country Music’s Popularity Is at an All-Time High

Country music is enjoying a huge resurgence this year—and it’s also showing signs that it could become more inclusive.

With both Beyoncé and Lana Del Rey having announced that they’re releasing country albums and country songs regularly going viral on TikTok, it’s safe to say that the genre is more popular than ever before.

During a Verizon ad that ran during Super Bowl LVIII, Beyoncé revealed that she was dropping her new album on March 29. A short time later, a teaser clip was uploaded to the performer’s Instagram account before she released two songs, “Texas Hold ‘Em” and “16 Carriages.”

Then in February, she became the first Black female artist ever to achieve a number-one country song. The Grammy-winning artist claimed the record-breaking feat with her single “Texas Hold ‘Em” after it debuted at No. 1.

Country music is gaining in popularity. This is partly thanks to the likes of musicians Lana Del Rey, Beyoncé and Kacey Musgraves.

Photo-illustration by Newsweek/Getty

Before Beyoncé had shared her news, Del Rey revealed that she too would be releasing a country LP in September titled Lasso. At a pre-Grammys event honoring producer Jack Antonoff in January, Del Rey reaffirmed that an industry shift is here. “If you can’t already tell by our award winners and our performers, the music business is going country. We’re going country. It’s happening,” she said.

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