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Music Streaming Services Stats (2024)


Music streaming has completely changed the music industry.

In fact, the vast majority of music listeners now rely on music streaming platforms.

The following report will dive into some of the most important industry statistics.

Music Streaming Services (Top Stats)

  • Music streaming makes up 84% of music industry revenue
  • The music streaming industry grew by over 10% over the last year
  • Music streaming’s global revenue currently sits at $17.5 billion
  • Paid music streaming makes up 23% of all music streaming
  • 78% of people listen to music via a streaming service
  • Over 600 million subscribe to a music streaming platform

Music Streaming Industry

Music streaming accounts for 84% of total music industry revenue (Forbes)

Recent data shows that the music industry is heavily reliant on streaming.

In fact, as much as 84% of industry revenue comes directly from music streaming.

Music streaming platforms grew by over 10% last year (IFPI)

According to IFPI’s Global Music Report 2023, music streaming services grew by 10.3% in 2022.

This follows on from a 9% increase in the global music industry as a whole – an eighth successive year of growth.

Music streaming revenue has surpassed $17 billion annually (IFPI)

Revenue from music streaming has grown year over year since the mid-2000s.

Between 2010 and 2020, revenue increased by around 34x from $0.4 billion to $13.6 billion.

And in 2022, music streaming revenue stood at approximately $17.5 billion.

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Here’s a look at how music streaming revenue has increased over time:

Year Music Streaming Revenue
2005 $0.1 billion
2006 $0.1 billion
2007 $0.2 billion
2008 $0.3 billion
2009 $0.4 billion
2010 $0.4 billion
2011 $0.6 billion
2012 $1 billion
2013 $1.4 billion
2014 $1.9 billion
2015 $2.8 billion
2016 $4.6 billion
2017 $6.5 billion
2018 $9.2 billion
2019 $11.4 billion
2020 $13.6 billion
2021 $16.9 billion
2022 $17.5 billion

Music Streaming Market Share

Around one-quarter of all music consumption is comprised of paid music streaming (IFPI)

Paid music streaming makes up 23% of all music consumption.

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Here’s a breakdown of the most popular music sources:

Music Consumption Source Percentage
Paid music streaming 23%
Video streaming 22%
Radio 16%
Short videos (TikToks) 11%
Ad-supported music streaming 9%
Purchased music (CDs, downloads) 9%
Other (Netflix, music borrowing) 5%
Social media 3%
Live shows 2%

Music streaming platforms make up 67% of worldwide music industry revenue (IFPI)

Globally, 67% of total music industry revenue comes directly from music streaming platforms.

By comparison, just 16.1% of revenue now comes from physical sales.

Streaming accounts for 84% of US music industry revenue (IFPI, RIAA)

In the US, the reliance the music industry has on music streaming services is even more pronounced.

In total, 84% of US music industry revenue comes from music streaming. While physical sales are responsible for only 10%.

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Here’s a breakdown of music industry revenue sources:

Region Share of Music Industry Revenue
Music Streaming Physical Sales
US 84% 10%
World 65% 16.1%

Music streaming revenue could surpass $30 billion by 2025 (Statista)

Music streaming and digital music’s average revenue per user is expected to continue to increase over the coming years. However, figures are forecast to somewhat plateau.

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Here’s a look at the digital music market forecast:

Year Music Streaming Digital Music Music Downloads
2019 $25.48 $17.09 $3.36
2020 $27.87 $19.33 $2.96
2021 $28.12 $20.64 $2.61
2022 $28.02 $22.06 $2.32
2023 $28.12 $22.99 $2.20
2024 $29.99 $24.98 $2.11
2025 $30.14 $25.64 $2.08
2026 $30.24 $26.10 $1.98
2027 $30.33 $26.44 $1.89

Music Streaming Users

Around 4 in 5 people listen to music using a streaming service (IFPI)

Approximately 78% listen to music using some form of music streaming service.

The number of music streaming subscribers has increased by around 10x since 2015 (IFPI, MIDiA Research)

Since Q4 2015, the number of music streaming subscribers has risen from 68 million to 616.2 million in Q2 2022 – an increase of almost 10x.

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Here’s a breakdown of music streaming subscribers over time:

Year Music Streaming Subscribers Increase Over Previous Year
Q4 2015 68 million
Q4 2016 100.4 million +47.6%
Q4 2017 198.6 million +97.8%
Q1 2018 229.5 million +15.5%
Q1 2019 304.9 million +32.8%
Q4 2019 341 million +11.8%
Q1 2020 400 million +17.3%
Q4 2020 443 million +10.7%
Q1 2021 487 million +9.9%
Q2 2021 523.9 million +7.6%
Q2 2022 616.2 million +17.6%

Over 4 trillion songs were streamed in the US in 2023 (Music Business Worldwide)

Collectively, Americans streamed around 4.1 trillion songs in 2023 – up from 2022’s 3.4 trillion streams.

More than 1 trillion songs are streamed on demand in the US (Music Business Worldwide)

The majority of music streaming comes from on-demand audio streaming (approximately 1.1 trillion songs). The other 200 billion songs are consumed via video.

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Here’s a breakdown of on-demand audio streaming over time:

Year On-Demand Audio Streams
2015 142.9 billion
2016 252.3 billion
2017 400.4 billion
2018 611.1 billion
2019 746.2 billion
2020 875.5 billion
2021 988.2 billion
2022 1.1 trillion

In total, over 80 million Americans use a premium streaming service to listen to music (RIAA)

Here are the numbers for US premium music service subscribers over time:

Year US Subscribers Increase Over Previous Year (%) Increase Over Previous Year (millions)
2014 7.9 million
2015 9.1 million +15.2% +1.2 million
2016 20.3 million +123% +11.2 million
2017 31.5 million +55.2% +11.2 million
2018 43.7 million +38.7% +12.2 million
2019 58.2 million +33.2% +14.5 million
2020 72.6 million +24.7% +14.4 million
2021 82.1 million +13.1% +9.5 million

Music Streaming Demographic

Over half of all 16 to 34-year-olds have an audio subscription service to stream music (IFPI)

In total, 55% of all 16 to 34-year-olds use audio subscription services for music listening.

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And while older generations are less likely to have an audio streaming subscription, around 1 in 4 (26%) 55 to 64-year-olds do so.

Here are IFPI’s music subscription service figures by age bracket:

Age Proportion Who Stream Music
16-24 54%
25-34 56%
35-44 44%
45-54 36%
55-64 26%

Almost all Gen Z Americans use a music streaming service (MCR)

Americans are among the most likely to stream music across all age brackets.

The difference across generations is often more pronounced in other countries.

For example, Americans listen to music using a streaming service in a typical week. This is compared to 98% for US Millennials, 96% for Gen X, and 89% for Boomers.

By comparison, 77% of Gen Z regularly listen to music using streaming services in the UK. And 79% of British Millennials also do so. However, the drop-off from there is far more dramatic, with only 67% of Gen Xers and 41% of Boomers using a music streaming service in a typical week.

Below, several nations’ music streaming habits are compared by generation:

Nation Gen Z Millennials Gen X Boomers
Brazil 87% 89% 73% 63%
Mexico 83% 87% 81% 75%
Colombia 84% 88% 76% 69%
Argentina 87% 89% 77% 58%
Chile 91% 92% 78% 72%
France 84% 68% 53% 37%
Spain 82% 78% 74% 57%
UK 77% 79% 67% 41%
Italy 77% 76% 59% 40%
Germany 83% 78% 59% 37%
Japan 89% 70% 51% 34%
US 99% 98% 96% 89%

Over half of Sweden’s population uses a paid music streaming service (IFPI)

According to IFPI, Sweden is the most engaged country in terms of paid music subscriptions with 56% of the population falling under this description.

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Here are the top five nations:

  • Sweden – 56%
  • UK – 52%
  • USA – 51%
  • Germany – 51%
  • Mexico – 50%

Music Streaming Preferences

Ad-free listening is the top reason for paying for a music streaming platform (IFPI)

The top three reasons for choosing to use a paid music streaming service are:

  1. Ad-free listening
  2. Being able to choose what music to listen to
  3. Access to large libraries of songs

The average listener spends over 20 hours listening to music each week (IFPI)

On average, listeners spend 20 hours and 6 minutes listening to music per week. That’s up 1 hour, and 42 minutes from 2021’s 18 hours, and 24 minutes.

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Here are those figures broken down:

Year Hours per Day Hours per Week 3-Minute Songs per Day 3-Minute Songs per Week
2021 2 hours 36 mins 18 hours 24 mins 52 368
2022 2 hours 54 mins 20 hours 6 mins 58 406

The majority of users search for a specific song to listen to (IFPI)

In general, users prefer to take control when it comes to listening habits.

In total, 68% search for a particular song to listen to more than once a week.

Over half (62%) search for a specific artist. And 62% primarily listen to their own playlists.

Music Streaming Players

Over 100,000 songs are added to music streaming platforms daily (Music Business Worldwide)

Incredibly, approximately 120,000 new songs are added to music streaming services each day – that’s up almost 30% from 2022’s ~93,400.9

Spotify claims over 30% of the music streaming market share (MIDiA)

Spotify currently leads the way in the music streaming market with a 30.5% share.

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Here’s a look at the music streaming industry by market share:

Streaming Platform Proportion of Subscribers
Spotify 30.5%
Apple Music 13.7%
Tencent Music 13.4%
Amazon 13.3%
YouTube Music 8.9%
Netease 6.1%
Yandex 2.2%
Deezer 1.5%
Others 10.2%

The standard monthly price for a music streaming subscription is $10 (Forbes)

Here’s how some of the top music streaming services compare in terms of monthly cost:

Streaming Service Monthly Cost
Spotify Premium $10
Apple Music $10
Tidal $10
Amazon Music Unlimited $10 ($9 with Prime membership)
YouTube Music $10

Spotify Premium has well over 200 million subscribers (TechCrunch, Spotify)

Spotify has increased its number of premium subscribers every quarter since 2015.

As of Q3 2023, there are approximately 226 million Spotify premium subscribers.

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That means that with a total of 515 million monthly active users, around 40% of users choose to subscribe to Spotify Premium.

Here’s how the number of Spotify Premium subscribers has changed over time:

Quarter Spotify Premium Subscribers
Q1 2015 18 million
Q2 2015 22 million
Q3 2015 24 million
Q4 2015 28 million
Q1 2016 30 million
Q2 2016 36 million
Q3 2016 40 million
Q4 2016 48 million
Q1 2017 52 million
Q2 2017 59 million
Q3 2017 62 million
Q4 2017 71 million
Q1 2018 75 million
Q2 2018 83 million
Q3 2018 87 million
Q4 2018 96 million
Q1 2019 100 million
Q2 2019 108 million
Q3 2019 113 million
Q4 2019 124 million
Q1 2020 130 million
Q2 2020 138 million
Q3 2020 144 million
Q4 2020 155 million
Q1 2021 158 million
Q2 2021 165 million
Q3 2021 172 million
Q4 2021 180 million
Q1 2022 182 million
Q2 2022 188 million
Q3 2022 195 million
Q4 2022 205 million
Q1 2023 210 million
Q2 2023 220 million
Q3 2023 226 million

Spotify has more than double Apple Music’s subscribers (Business of Apps, Edison Trends)

Here’s a comparison between some of the biggest music streaming platforms (number of subscribers):

Subscribers
Year Spotify Apple Music Amazon Music YouTube Music
2016 36 million 20 million 3 million
2017 59 million 27 million 8 million 2.8 million
2018 83 million 40 million 16 million 10 million
2019 108 million 50 million 32 million 18 million
2020 138 million 72 million 55 million 30 million
2021 165 million 80 million 63 million 50 million
2022 188 million 88 million 74 million 80 million

Most Popular Streamed Music

2022’s most popular song garnered approximately 1.5 billion streams (Nielsen)

As It Was by Harry Styles was the most popular song on music streaming platforms in 2022. The song accumulated around 1.5 billion streams – more than double 2021’s top song, Levitating by Dua Lipa (626.6 million).

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Here’s a breakdown of the most popular songs by number of streams over time:

Year Song Artist Streams
2018 God’s Plan Drake 917.9 million
2019 Old Town Road Lil Nas X 1 billion
2020 The Box Roddy Ricch 920.4 million
2021 Levitating Dua Lipa 626.6 million
2022 As It Was Harry Styles 1.5 billion
2023 Flowers Miley Cyrus 1.6 billion

For a second successive year, Bad Bunny’s Un Verano Sin Ti was the most listened-to album in 2023 with 4.5 billion streams.

Drake was the most-streamed artist of the decade with over 36 billion streams (chart data)

Across the 2010s, the most-streamed artists racked up 10s of billions of streams.

Here are the most successful artists of the 2010s in terms of streams:

Rank Artist Streams
1 Drake 36.3 billion
2 Post Malone 18.9 billion
3 Eminem 17.8 billion
4 Ariana Grande 13.9 billion
5 Future 13.9 billion
6 The Weeknd 13.6 billion
7 Taylor Swift 13.3 billion
8 XXXTentacion 13 billion
9 Ed Sheeran 12.9 billion
10 Rihanna 12.8 billion

R&B/hip-hop is the most popular music genre in the US (Nielsen)

Almost 1 in 3 (29.9%) of songs streamed in the US fall into these genres – that’s almost 2x more than second-placed rock (17%).

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Here’s a full breakdown of the most popular music genres in the US:

Music Genre Proportion of Streams
R&B/hip-hop 29.9%
Rock 17%
Pop 13.3%
Country 7.9%
Latin 6.1%
Dance/electronic (EDM) 3.5%
Christian/gospel 1.8%
World 1.7%
Children 1.2%
Classic 0.9%
Jazz 0.8%

Conclusion

It’s clear that music streaming continues to go from strength to strength.

And the industry is as reliant as ever on streaming services.

For more related content, have a look at 11 Huge Streaming Trends and Video Streaming Services Stats.





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